3 February 2009

“Do you Still Believe?”

Manuela Ferreira Leite vetoed any political use of the Freeport case, however indirectly the PSD is taking advantage of one of the most difficult moments of the Prime Minister José Sócrates. Today, the Social Democratic youth [JSD] started an offensive pre-electoral outdoor campaign with the theme: “Do you Still Believe?”, where Sócrates is nicknamed of “Pinócrates”, in an allusion to Pinocchio.


In the outdoors as well as in the internet campaign, the apparent idea is to confront the Prime Minister with the promises he has done to the country. Without referring explicitly the Freeport case, the campaign targets the credibility of Socrates. Purportedly.

On the issue of the campaign I have to wonder about one thing: was the idea of the pun between Sócrates and ‘Pinócrates with-a-long-nose’ commissioned to a specialized marketing team or something that came out of a brainstorming session of the JSD?


Because only a publicity genius would have the audacity of creating such an original political message – the intellectual refinement, the political maturity leaves me at awe, and speculative still about the ones who have invented these large posters. If the JSD whiz kids imagined this absolute cunning and classy outdoors this country can certainly anticipate a great deal out of these future leaders; they in their turn will be expecting a lot from the country…



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