The International Federation of Journalists (IFJ) has launched a Web site to promote its Ethical Journalism Initiative (EJI) Campaign, which seeks to make journalism's core values an integral part of media worldwide.
In troubled times of political tension, social conflict and economic turbulence people yearn for reliable and quality information. Journalism provides the analysis, context and commentary that keep citizens informed and allows them to play their part in the life of society.
The role of media in helping to build democracy has never been more important, but how will journalism in future deliver the service people need?
The Web site, http://www.ethicaljournalisminitiative.org, will host information about the campaign, which is framed around truth telling, independence and fairness as well as humanity and solidarity. It also includes information about important events to promote the campaign and material available to download.
The site also features a book, To Tell you the Truth, available in PDF format, which is an introduction to the ethical environment for journalists.
The IFJ represents over 600,000 journalists in 123 countries worldwide.