Back in the UK, the McCanns relied heavily on their family and friends, asking them to help in any way they could. Within days thousands of e-mails had been sent.
“They are a middle-class family who knows someone, who knows someone, who might know someone important,” said Woolfall. “They were trying to push every lever.”
One early idea from the family was for Cristiano Ronaldo, Manchester United’s Portuguese winger, to make an appeal. Gerry called a friend who had contacts in the football world, and word reached Sir Alex Ferguson, the Manchester United manager.
“The quote that came back from him was ‘the boy will do it’,” said a source close to the family. Other football stars, including David Beckham, soon followed suit.
IN Sunday Times 10 June 2007, The Inside Story of Campaign Maddie