The exceptional result obtained resulted of a fortunate combination of programs, being the adherence of the Portuguese spectators to the documentary Maddie: The Truth of the Lie the most important.
The documentary is based on the book of Gonçalo Amaral, the former Judiciary Police inspector who investigated the disappearance of Madeleine McCann, the girl of British nationality who disappeared in the Algarve in 2007.
This version of events, with a duration of 50 minutes, received an average audience of 2 million and 209 thousand individuals representing a leader market share for an audience of 61.8%.
During the same period of this documentary broadcast, RTP returned 19.8% share and SIC 15.2%. In the longitudinal development of this broadcast, the maximum average audience was registered at 22 hours and 13 minutes with an instant audience of 2 million and 466 thousand individuals, which corresponded to an audience share of 69.5%.
Note: By 2007, Portugal had 10,617,575 inhabitants of whom about 332,137 were legal immigrants.
Sources: Marktest & Media Monitor