1.Everyone shall possess the right to freely express and publicise his thoughts in words, images or by any other means, as well as the right to inform others, inform himself and be informed without hindrance or discrimination 2.Exercise of the said rights shall not be hindered or limited by any type or form of censorship Constitution of the Portuguese Republic, Article 37.º

We just do what the other media did.





German satirical magazine defends its spoof "Find Maddie" campaign.

Authors of a German satire magazine defends its "Find Maddie" spoof campaign and say a British tabloid calls it "sick" because they are "annoyed we beat them with a good joke."

SHOWS:(EU) FRANKFURT, GERMANY (NOVEMBER 1, 2007) (REUTERS - ACCESS ALL)

1. OFFICES OF GERMAN SATIRICAL MAGAZINE "TITANIC"

2. "FIND MADDIE" TITANIC CAMPAIGN ON COMPUTER SCREEN

3. MADELEINE MCCANN PHOTOGRAPH ON COMPUTER SCREEN

4. PILE OF TITANIC MAGAZINES ON DESK

5. (SOUNDBITE) (German) THOMAS GSELLA, "TITANIC" EDITOR-IN-CHIEF SAYING:"I am very surprised since we just do what the other media did as well, what the family of the McCanns themselves did: they themselves said that no attempt should be left out to find Maddie. That's what we are doing. We are bringing the attention back to her. The McCanns have said that any means to find their daughter would be acceptable and that's what we are doing."

6. TITANIC MAGAZINE AND PHOTOGRAPHS OF MADELEINE ON COMPUTER SCREEN(EU) BERLIN, GERMANY (NOVEMBER 1, 2007) (REUTERS - ACCESS ALL)

7. MARTIN SONNEBORN, FORMER TITANIC EDITOR-IN-CHIEF AND NOW TITANIC AUTHOR, WALKING IN STREET

8. (SOUNDBITE) (German) MARTIN SONNEBORN, FORMER TITANIC EDITOR-IN-CHIEF AND NOW TITANIC AUTHOR SAYING:"I think the whole thing is a big misunderstanding. The English have a great satire tradition and their best satirical papers, The Sun and The Daily Star, I think are just annoyed that we beat them with this good joke."

9. TITANIC MAGAZINE ON DESK

10. (SOUNDBITE) (German) MARTIN SONNEBORN, FORMER TITANIC EDITOR-IN-CHIEF AND NOW TITANIC AUTHOR SAYING:"I don't think there will be any legal problems. There was talk that we were not allowed to use the photograph but it's just a normal dpa (German news agency) photograph which has been shown and printed billions of times. And regarding the companies involved in our article: I can only encourage them to sue us. It's a win-win situation since both of us will be in the media for weeks or months. We're looking forward to that."

11. SONNEBORN LOOKING AT MADELEINE ARTICLE(EU) LEICESTER, UNITED KINGDOM (NOVEMBER 1, 2007) (ITN - NO ACCESS UK/ABC (Aust)/TVNZ/.CO.UK SITES(Internet))

12. MADELEINE'S FATHER GERRY MCCANN WALKING TO MICROPHONES OUTSIDE GLENFIELD HOSPITAL

13. (SOUNDBITE) (English) GERRY MCCANN, MADELEINE'S FATHER SAYING:"Good morning. I'm very pleased to be returning to work today. Kate and I have always said that if things ever got to six months we didn't want to be looking back, wishing that we had done something that might influence the search for Madeleine. I think we're at that point now."

14. MCCANN WALKING OFF

STORY: Monthly German satire magazine "Titanic" created a storm in its latest edition when it published a double-page spread of missing British girl Madeleine McCann, showing her photograph on different products such as cleaning detergent and biscuits entitled "Find Maddie."

Britain's Sun tabloid newspaper picked up the story on Thursday (November 1) and in its Internet version called the campaign "a sick joke."

The Sun said Madeleine's parents Kate and Gerry McCann were "horrified after a German magazine ran a sick spoof and poked fun at their lost daughter," prompting Titanic to show "surprise."

Titanic editor-in-chief Thomas Gsella told Reuters Television in Frankfurt that "we just do what the other media did as well, what the family of the McCanns themselves did: they themselves said that no attempt should be left out to find Maddie.

""We are bringing the attention back to her. The McCanns have said that any means to find their daughter would be acceptable and that's what we are doing," Gsella said.

Titanic author Martin Sonneborn called the Sun's response "a big misunderstanding."

"The English have a great satire tradition and their best satirical papers, The Sun and The Daily Star, I think are just annoyed that we beat them with this good joke."


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