1.Everyone shall possess the right to freely express and publicise his thoughts in words, images or by any other means, as well as the right to inform others, inform himself and be informed without hindrance or discrimination 2.Exercise of the said rights shall not be hindered or limited by any type or form of censorship Constitution of the Portuguese Republic, Article 37.º

Madeleine: A Trade Mark?

Madeleine it's not a little girl missing anymore, it's a trademark registered by her parents...


The Madeleine fund's objectives state that when and only she is found safe anything left over will be given to charity. Madeleine’s fund is a non charitable, not-for-profit company.

Trade Mark 2456061 for the Madeleine's Fund: Leaving No Stone Unturned was registered with the UK Intellectual Property Office (IPO) on February 22, 2008.


For a brief history of the trademark of this fund, Bates Wells & Braithwaite, acting on behalf of Gerry ad Kate McCann, filed the initial trademark application for Madeleine's Fund: Leaving No Stone Unturned with the IPO on May 18, 2007. That preliminary filing was subsequently published in the Trade Marks Journal on November 9, 2007. Registration of the fund trademark, as indicated above, was approved by the IPO on February 22, 2008, and was published later in the Trade Marks Journal on March 14, 2008. Further, official notice now has been given that May 18, 2017 will be the next renewal date for the trademark of Madeleine's Fund: Leaving No Stone Unturned.

Licensee details, held, are available via Case history

The new registration of the Madeleine's Fund: Leaving No Stone Unturned trademark is that the list of goods and services provisionally approved has now been reduced to the following approved categories only:

Class 09: Downloadable internet publications

Class 16
: Printed matter

Class 36
: Charitable fundraising; charitable and non-charitable services relating to the provision of assistance to families and others affected by missing children.

Class 41
: Non-downloadable internet publications

Missing from that original list of goods and services are:

Class 35: Promotional and public awareness campaigns related to missing children.

Class 41: Organising events including fundraising events. (Odd that this has been omitted from the class entirely, although "Non-downloadable internet publications" remains intact)

Class 45: Social services rendered by individuals to meet the needs of others, namely pastoral counselling, advice and guidance services; information services related to the provision of assistance to families and others affected by missing children.

Proprietor: Madeleine's Fund: Leaving No Stone Unturned Limited
2-6 Cannon Street, London, EC4M 6YH
Residence country:
United Kingdom

Customer's ref: RJO/EC/203727/0001

ADP number: 0910987001

Service: Bates Wells & Braithwaite
Scandinavia House, 2-6 Cannon Street, London, EC4M 6YH

ADP number: 0710671001


Source: Trade mark details as of 06 April 2008

Related:

Leaving No Stone Unturned
22 Nov 2008
"Gerry:" "reunited with our lovely Madeleine" a new notion: "reunited with our lovely trademark Madeleine ..." Trade Marks Journal No. 6709 09 November 2007....

Welcome To the Madeleine Online Store
21 Nov 2007
Small Size Look for Madeleine Bands. £2.00. Good quality wristbands to keep reminding you about Madeleine. Poster included. find out more...



1 comment:

  1. Good post Joana we think alike, so it's not by coincidence that I have a rough draft sat in the archives.

    It will include things like the above but the general theme would be on matters of "taste," good or bad, and in all matters McCann there are no prizes for guessing which one applies.

    X a big one.

    ReplyDelete

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