The Confusion of a Media Spokesman - Back and Forth
Kate McCann has written a book about the disappearance of her daughter Madeleine, while receiving support from the Harry Potter author, it was divulged recently. Well, that's wrong. The message is part of a confused public relations strategy.
Just two days ago it could be read in the British press that the Harry Potter author, JK Rowling, had participated in a book written by Kate McCann. In it the mother recounts her "true story" about Maddie, who disappeared in May 2007. In the original message, which the McCanns own spokesman Clarence Mitchell published in the media, the reader got the impression that JK Rowling had not only provided Kate McCann with the necessary contacts to her publisher, but also provided literary support.
But now it turns out that the announcement was incorrect. As the "Leicester Mercury" reported, the spokesman for the McCann family later was obliged to retract his statement, "In the light of many recent reports, it must be made clear that JK Rowling is not involved in the book at all - neither in the writing nor in the publication". The Harry Potter author had supported the McCanns in the search for their daughter, said Mitchell, but that was all.
Why the misunderstanding?
On various Madeleine forums the false news report was received with dismay. Clarence Mitchell is also referred to as "brazen" and "influential" in terms of the publication of media releases in the British media. The McCanns are only interested in making money, write indignant commentators. They know that just by mentioning JK Rowling's name, the book which will come out in bookshops on 12 May, will, in their opinion, sell better. After all they have "their army of top lawyers, PR people and shady private detectives' to pay. Among other things, the name of lawyer Michael Caplan is mentioned - in 1999, he prevented the extradition of Chilean dictator Augusto Pinochet to Spain.
in 20 Minuten Online (German), April 14, 2011 - loose translation based on Nige's translation & google
Are the McCann family and the successful author JK Rowling a team? According to a DPA press release, the parents of missing Madeleine are said to be involved in its formation with the British novelist. Our reader Stefani Orth says the contrary.
Your coverage is not exactly correct, Mrs. Rowling has made clear today, trough her spokesman, in the British newspapers, including the “Independent” and the “Leicestershire Mercury”, that she is not involved in the writing, the publishing, or otherwise in the production of Mrs. McCann's book.
This has been clarified by the spokesman for Mrs. Rowling, and not the “spokesman” of the McCann family, namely Clarence Mitchell.
To bring Mrs. Rowling in connection with the book is once again a blatant PR move by Clarence Mitchell, spokesman and media adviser to the McCanns. This man, a former “media observer” to the elected Labour government has a huge influence on what is published in the UK media and not made public. Mrs. Rowling has actually supported for some time, Gerry and Kate McCann, but pulled back at last.
The McCanns need vast sums of money to pay their army of top lawyers, PR people and shady private detectives. Michael Caplan, for example, is one of the McCann's lawyers, he has prevented the 1999 extradition of Chilean dictator Pinochet to Spain.
The use of the money from the “Madeleine Fund” should urgently be subject of a criminal investigation! The McCanns want a reopening of the case? They would need only send an informal letter to the Portuguese judicial authority, they have not done it.
What they have done is simply to create an online petition calling for a “re-view” of the case, a media-effective but pointless spectacle without any legal effect.
What they don't want in any case, is a “re-opening”, a reopening of the case by Portuguese police.
In the “Maddie Case” investigative journalism is required, the suspicions against the McCanns, of which the media consumer has hopefully noticed something, are, I fear, only the tip of the iceberg.
in Europe Online Magazine (German) - translated with google